We were briefed to create a campaign that positioned Dickies as a fashion brand on ASOS, but also honoured the work and creativity of makers, an integral element to the Dickies brand identity. We responded with a suite of artfully collaged assets—created by Photographer and Collagist Rosanna Jones—that quite literally show creativity in action. Across organic social, we championed digital makers, who each created a piece of styling-focused content within the formats that resonated best with the ASOS community.
Credits: Art Direction, Video Concept + Copy
Photographer: Rosanna Jones