The Bronze Goddess campaign was set to launch during a time of continued travel restrictions. Estee challenged us to create content that artfully side-stepped all their usual exotic summertime references and focus on a much more attainable version of summer. We created a campaign that led ASOS’ers to the Bronze Goddess range, senses-first. We shot the range by simulating a bedroom gaze, in consideration of the ASOS’er who may well be spending a lot of the summer inside. We accompanied the stills with a sensorial suite of organic social content that positioned the Bronze Goddess range as the ASOS’ers own personal portal to a summer to remember.
Credits: Copy, Art Direction, Creative Direction of social content
Photographer: Gary Didsbury