We launched GANT on ASOS with a vibey multichannel campaign that conveyed the eternal appeal of the Swedish brand and called on ASOS'ers to 'Step into your GANT era!' An elevated stills shoot introduced GANT as an aspirational, heritage brand to the fashion-obsessed ASOS customer, while a suite of thumb-stopping social videos and the GANT Gazette—a printed paper—story-told the multiple headlines that the brand wanted to communicate to build hype within this inaugural moment.