Find your 501 feeling—To celebrate 501 day and introduce the 501 range to the ASOS customer, we shot 5 unique talent, honouring each personality and sense of style, in an optimistic seaside setting. The campaign lived across ASOS’ channels, paid social and programmatic. Aside from the main stills shoot, we created video edits for paid social and a suite of engaging social content.
Credits: Art direction
Photographer: Rosaline Shahnavaz