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Ray-Ban SS23 | ASOS

Ray-ban briefed us to create an inspirational storytelling campaign that would get a Gen Z audience excited for summer and communicate the diverse style offering of the new Ray Ban colour block range. Our solution was to create a cinematic stills and video campaign that stepped into Gen Z’s space and tapped into the coming-of-age Instagram trend. We documented realistic scenarios to create content that felt authentic to the audience and brought alive that summer energy, drawing on the timeless appeal of Ray-Bans to position the new range as their go-to summer sidekick along the way. Social media executions included a mini movie reel and a shoppable Instagram story.

Photographer: Alec Mcleish

Videographer: Oliver Wilson