Never Stop Exploring—Created in the midst of lockdown restrictions, The North Face challenged us to create a campaign that focused on exploration as a mindset. Our creative response involved 3 talent, each representing a different pillar of everyday exploration, who we shot in relatable outdoor settings. The main stills were accompanied by a suite of trending social activations, that lived across TikTok and Instagram.
Credits: Art Direction, Copy
Photographer: Rosaline Shahnavaz